“Because folks out of work often have financial problems, we initiated a credit-counselling program. We are able to do debt management plans (we negotiate a payment plan with all creditors…most times eliminating interest owed and we manage the payment for the client), assist with bankruptcy if required, and do general credit-counselling awareness workshops. The creditor makes a percentage of repayment a donation to our agency.”
Like in every path, planning is critical. As the old saying goes: “If you fail to plan, you should plan to fail.”
You must never undertake communication activities, whether they be media relations, advertising new service offerings, promotions, or e-bulletins, without having a well thought through strategic communications plan.
You need to do your market research, understand your brand identity, have thoroughly tested messaging, and well-designed communications messages.
Three years ago we initiated lunches for all youth service deliverers. The mandate being to share information, prevent duplication of service and identify gaps. We are still hosting these lunches once each quarter and have 30 to 40 participants. Not bad for a small community of 22,000 people.”
Employment and Education Centre, Brockville
