Lessons Learned Guiding Principles
Public relations require a planned, proactive, strategic approach. It is important to take the time to develop Marketing/Communication strategies – long and short term, program specific and agency wide. This “roadmap” will focus your efforts on communicating who you are, what you can do, and how you can do it by establishing activities, responsibilities, timelines and a budget…
Public relations require a planned, proactive, strategic approach. It is important to take the time to develop Marketing/Communication strategies – long and short term, program specific and agency wide. This “roadmap” will focus your efforts on communicating who you are, what you can do, and how you can do it by establishing activities, responsibilities, timelines and a budget.
Marketing is NOT a one-shot activity. “Out of sight, out of mind” is a marketing reality.
Contrary to popular opinion, there is a difference between advertising, marketing, promotion and public relations and what approach you need and when. These terms are often used interchangeably but to maximize your outreach, understand what you want to accomplish and develop tactics accordingly.
